The Colour of Money

I am no fan of John Abraham. Why should I be? His work, with the exception of No Smoking- where he was surprisingly good clearly because of the vision of the director Anurag Kashyap-, is slipshod. Kareena Kapoor described him as expressionless, when asked by Karan Johar on a talkshow. And she was bang on correct!

But I found nothing drastically wrong with the guy ( He is an actor who cannot act. But that's no crime in India....) untill now, when he has jumped onto the bandwagon of endorsing fairness products.

Girls take note - this is your macho hunk, the breed that rides 1000cc motorbikes from Pune to Leh and back in 72 hrs flat! He thinks he is a shade too dark and that's bad....oh so bad! I thought he hangs around with a gorgeous girl who takes pride in her dark skin, and rightly so. Have you learned nothing from her, John?

I know he is doing it only for the money. The real John Abraham doesn't believe in all that muck. But then most of the brainless creatures who hero-worship him (precisely because they are brainless ofcourse!) wouldn't know the difference. If they did, the idea of celebrity endorsements wouldn't work. It is all about making us believe that Amir drinks only Coke and Shah Rukh drinks only Pepsi, is it not? People do believe their idols and that is what makes them a threat, or a blessing..., to sane and civilized society.

Shame on you Garnier, Nivea, Fair & Lovely and the antedeluvian others who are making us pay for our dark skins. And shame on you John Abraham for licking their dark shoes.